I was asked to pitch for the design work for the Mercedes Benz Fashion Week 2016.
There was no time to waste, the show was due in six weeks and they needed a designer to work on all visual media.
The suggestion for the quick deadline was to run purely and immediate visual campaign. Street poles mainly and posters, to then use social media to promote and educate the public of the designers attending the show this year.
The idea being, every three to four days you are release an article about the designer, showing their history, their talent and promoting the individuals. Drawing attention to the event.