Write Scene was asked to pitch for the Monte Casino’s 15th Birthday. I came in on this pitch as an Art Director and designer.
The idea was to create hype before the birthday celebration. We would invite media to an event launch. When they arrived we would pick them up in the basement in a limo, take them to a section with a rent a crowd shouting their name, photographers taking shots. For that instant they would feel famous. We would then introduce the Famous Fancy Dress Party.
The event advertising would revolve around #whoyougoingas. The intention was to create a fancy dress party. That each year would be themed and would be one event on the calendar that no one wants to miss. It would be a day filled of fun, events and involve the various age groups throughout the day each year.